Layzr create collectible digital trading cards for streamers and their community! It created an gaming and tradingcard based eco-system in which user can collect digital trading cards of their favorite live streamer! Layzr cards can be used to collect, earn rewards or trade!
View WebsiteI joined as a remote Product Designer while they were working on their MVP.
Working for LAYZR was so intimidating for me. For over 4 years, I have been working on startups that are built for fast scaling. I was a bit saturated working on large problems that need to work for everyone. I want to feed my creative mind. So, I was looking for an opportunity where I can challenge my design thinking mindset and build something cool!
We didn't have a clear goal when we started. We have just one aim, to design a product by creating an effective and engaging user experience that meets the needs and preferences of the target audience, and ultimately helps to achieve its business goals.
I joined the LAYZR team in June 2021, and in a period of 6 months, I led two rounds of redesign.
The first round could be described as a validation stage, identifying major design flaws, developing improvements, and then testing them. The result was LAYZR 1.0, which was released in November 2021.
The second round was described as a growth stage, where we put more focus on the visuals and a few advanced features. This process led to the release of LAYZR 2.0 in April 2022.
The ultimate challenge for us to achieve trust from our users. As the concept of digital assets is quite new, there are so many concerns of ownership and authenticity and purpose of collecting trading cards among the users. Our goal is to build a community with trust by adding value to their life.
When I first joined the team, my first task was to conduct a review of the existing product. I started by playing with the product from the perspective of a new user, and tried to understand what is working, and what is not.
I can't help to say, it was a beautiful mess. I partnered with the co founder team to uncover their insights and translate concepts into features that address customer behaviours and motivations.
I was excited to fix those. It was hard to fix everything at once, so we set our goals and followed an agile methodology to reach it.
My approach was a bit different from other startup that I have worked on while working on layzr. We used Hypothesis Driven Design to introduce new features to prove and disprove our assumptions.
So, we started our thinking process by reflecting on our own experience of collecting physical assets during our teen age.
During our teen age, most of us used to collect Pokemon cards, Tezos and NFL Cards. So I started to dive into the psychology of collecting trading cards, we started to ask oursevles what made us collecting those trading card. what was the psychology behind it. And we started to validating my assumptions by talking to our users, we used discord channel to talk with people who used to collected physical trading cards.
We have got some fun insights from our minimal research. For some collectors, the cards can evoke feelings of nostalgia and remind them of their childhood. Others may be motivated by the desire for social status or to achieve completion of a set. The limited availability of certain cards can make them more desirable to collectors, and the challenge of obtaining them can be rewarding. Some collectors view collecting Pokémon cards as an investment, with the potential for the cards to increase in value over time. And, for many, the process of collecting and trading Pokémon cards can be a fun and enjoyable hobby in and of itself, providing a source of enjoyment and social interaction.
After understanding the psychology of trading cards, we shifted our focus to Twitch streamers and viewers. We conducted qualitative research, using semi-structured interviews as the primary data collection method.
Participants were recruited through Discord and were selected based on their interests. We used Zoom to conduct the interviews remotely, which lasted between 30 to 60 minutes.
During the interviews, our goal was to understand the participants' experiences with Twitch streamers and viewers, their motivations for watching and participating in Twitch streams, and to identify common themes or patterns that emerged from the data.
Meet Tyler
A persona that represents most of our users story.
Background
- friendly and sociable person
- loves to connect with others who share his interests.
- outgoing and confident,
- enjoys being part of a community of collectors and gamers.
Goals and Motivations
- Stay up-to-date on the latest gaming trends and news
- Discover new games and content creators to follow
- Connect with other gamers and trading card collectors
- Build an impressive collection of trading cards
Tech Habits:
- Uses a high-performance gaming PC and high-speed internet for streaming content
- Uses social media platforms such as Twitch, Discord, and Twitter to connect with other gamers and content creators
- Utilizes online marketplaces and trading card forums to buy and sell cards
- Appreciates platforms that offer a seamless and uninterrupted streaming experience.
Pain Points:
- Limited budget for purchasing trading cards
- Difficulty finding rare or hard-to-find cards
- Frustration with slow or buffering streaming content
- Dislike of intrusive ads or sponsorships during streams
We took a top‐down approach to defining the overall structure of the experience. Sketching and storyboarding, I generated stacks of ideas about the arrangement of UI, functional and data elements, and interactive behaviours. Starting broad, our vision began evolving into something tangible.
Not a Mess, But Exploration
- Design thinking
User Interviews
- On Discord
Making the Blueprint
- Wireferame
It took us 3 months to release LAYZR 1.0. We worked on the core features on our first release. Designing a simple, intuitive interface was our main goal. We made sure the design is easy to navigate, with clear labeling and a logical flow. We didn't spend enough time on aesthetics, as we want to build stuff and learn from it rather than spending so much time one aeshtetics. We made sure all features work smoothly and reliably.
We continued continuous iteration until it meets their needs and expectations.
Landing Page
Designing for what users want to know, do & feel
In Layzr 1.0, we are more focus of introducing the value proposition of Layzr to our users. We onboarded streamers from all over the world and build gamification where users can compete with one another by collecting trading cards.
Trading Card
Collect cards of your favourite streamers
Every streamers has 32 sets of trading card which includes common, rare, super rare. Users can buy box of their streamers and create their collections.
Streaming
Watch and Win
You don't have to switch between twitch to layzr to watch streaming. You can watch your favourite twitch streamers on layzr and earn free global card every 30 mins non stop.
Ranking
Be a Super Fan
Every season, The top 3 super fan will earn gift from their favourite streamers.
In LAYZR 2.0, I want to give Layzr a crafty look. With first version, the idea of layzr is validated and tested, so I got some freedom while working on the new look of LAYZR. I had a clear notion how the design will look like with the new design. I wanted to keep the interface simple and minimal, yet colorful as well as playful and attractive. Colors quickly inform the user what he/she can interact with and where the important pieces of information can be found.
Layzr has achieved its goal within a short period of time. Users have started to collect the trading cards of their favourite streamers as a way to show their support. Streamers are also promoting Layzr on their channels. Our next goal is to introduce more gamification into the platform, with the aim of reaching 20,000 visitors per month. We are proud to have won the Rising Digital Awards and have seen our unique visitors grow by more than 200% per month.
- 20,000 visitors per month
- Rising Digital Awards Winner
- Unique vistiors grew by more than 200% per month
"Saif's contributions were invaluable to the success of the team. He brought a wealth of knowledge and expertise to the table, with a deep understanding of user-centered design and a keen eye for detail.
His ability to communicate complex ideas and designs in a clear and concise manner helped layzr to reach to its goal."
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